Green Heart is East Africa's leading regenerative eco-town — a walkable community built in harmony with nature. We're looking for a hands-on Marketing Manager to lead day-to-day marketing and turn agreed priorities into consistent, measurable delivery.
We like to do things a little differently — so this application is the first step of the role. Clear, specific, credible writing is the heart of the job; please answer in your own words, and with real figures where you can.
Where this role fits
You will build qualified demand, strengthen our visibility and credibility, and help prospective buyers move towards informed decisions. The role combines direct campaign and website work with planning, editorial review and coordination of colleagues and specialist support. You'll work closely with our Community Manager & Marketing Assistant, Sales, Experience and Operations teams — and you should be comfortable working in the tools, investigating problems and following work through to a verified result.
Turn business priorities into practical plans and campaigns. Personally manage and improve paid activity across relevant channels, focused on attracting suitable buyers and generating qualified enquiries.
Manage the Community Manager/Marketing Assistant: set priorities, give regular feedback and coaching, and grow their confidence, judgement and ability to work independently.
Work with the lead generation and nurture executive and Head of Sales to improve enquiry response, qualification, reactivation and handovers. Use buyer feedback and lead-quality reviews to sharpen campaigns.
Monitor spend, lead quality, cost per qualified lead, visits and other agreed measures. Explain what is working, recommend changes and maintain clear monthly reporting.
Oversee the content producer across social, email and blog. Keep a shared calendar with clear briefs, deadlines and approvals. Ensure content is accurate, specific to Green Heart and written in a natural, credible voice.
Keep website information accurate and useful, make routine WordPress updates, implement SEO priorities and coordinate technical support for tracking, integrations and complex fixes.
Maintain consistent, approved information across brochure, flyers, information sheets, website and campaigns. Coordinate design and production so Sales always has current materials to hand.
Turn partnerships, events and referral opportunities into planned marketing activity, useful content, relevant enquiries and coordinated follow-up.
Enquiries that Sales accepts and progresses towards visits. Better campaign-spend decisions backed by reliable tracking. Consistent publishing in a recognisable Green Heart voice. Accurate product information Sales trusts. A Marketing Assistant who grows in confidence and ownership. In your first 90 days: establish the baseline, address priority gaps and present an evidence-based plan for the next quarter.
What we're looking for
Bonus points
What we offer
Competitive and holistic compensation, commensurate with experience.
A high level of working autonomy, with real ownership of how Green Heart shows up in the world.
Be part of a regeneration movement, not just a transaction. Regeneration is contagious.
Full-time and on-site in Kilifi — amid 70% green space, with community, art and events on the doorstep.
Karibu — we'd love to hear from you.
The application takes around 20 minutes. It covers your experience, systems and people-management background, and asks you to describe a lead-generation campaign you personally managed and a time you coached a junior colleague — with results and real figures where possible. Please have your CV, a short letter of interest and a link to work you have personally delivered ready.
Start your applicationWe review applications on a rolling basis for immediate consideration and assess every applicant on the same evidence. Shortlisted candidates can expect a portfolio review and a short, clearly scoped practical exercise; qualifications and references will be verified. Green Heart Kilifi is an equal-opportunity employer; we hire on ability and fit for the role. Your information is used only to assess your application and is handled in line with Kenya's Data Protection Act (2019).